- Logo Design
- Brand Development
Here is an interesting fact: visual processes by the human mind are 60,000 times faster than text. That’s why we see visual storytelling as an effective way to spark conversation and change customer behaviors. Countless studies demonstrate that visual perception has a big influence on an audience’s understanding of the material presented. When something looks good, people assume it is good. The team of graphic designers at Elevate translate ideas into stunning, unforgettable, and effective images that tell your story.
Your customers want to see products and services in action. Video is not only visual, but it captures emotion and is exceptionally versatile. Video can be used across both traditional mediums as well as digital and social media platforms. Videos flexibility adds to its ROI as it can be used in a wide array of marketing streams. Video is not only proven to be a key driver in increasing sales but it also dramatically increases the likelihood of ranking on Google.
As mobile use increases, so too does the demand for video content. 90% consumers watch videos on their mobile devices, a statistic of which has risen steadily year over year as audiences grow larger and larger. Google reports that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a personal connection to brands that show video content or ads on their devices.
Its clear video is the most preferred content consumers look to when it comes to building and maintaining a brand. Let Elevate’s talented team guide you through the production process so you can enjoy the wealth of benefits video provides.
Print & Digital
Do you have a flyer you needed yesterday? Maybe you want help laying out a magazine? Looking to raise your game on event lanyards, or just to create the next slick brochure for your business? Elevate has the graphics team to create a great piece each and every time!
Print design used to play more of a marketing role than it does today, but that doesn’t mean you can’t effectively use print design. Print design can be used to:
- Create a printed brochure that you provide to potential customers
- Build a mailing campaign with your materials posted directly to customers
- Build a periodic newsletter or fact sheet that keeps people up-to-date with your business
These days, people are glad to receive “snail mail” and “real content!” Why not experiment with print design if you have a business?
How to create an effective logo? The design of your logo is the one thing that helps people identify your business and services. Get it right, and you are going to get recognition. Get it wrong, and you risk a lack of meaningful exposure. Your logo design should be easy and unforgettable to help people recognize your company and flexible enough to be shown anywhere. An effective logo design should be iconic, clear, versatile, appropriate and timeless. It should help to position you in the minds of your ideal clients or customers.
If you’re not hitting home with your logo design it’s time for a change. Let Elevate create a new logo or just freshen up an old one for an overdue rebrand. From singles to multiple versions, brand standards, and mockups, Elevate wants to put your logo to work.
Why is it so important to focus on your brand? Your brand communicates the value of your products, which in turn promotes confidence and trust. Customers never forget the way that you made them feel. Branding plays a key role in helping your company establish a unique market presence while distinguishing itself from its competitors. The branding process can help create your business with a unique brand name, story, strategy and visual identity.
Your Brand Discovery
A “Discovery” session is the first step in any branding project at Elevate. We’ll learn about your company, your priorities and objectives, ideal customers, current positioning and more at your discovery session. The relationship we have with our customers is crucial to the success of our overall business ventures. Your discovery session provides us with great insight into your business and helps get the ball rolling.
Building Brand Ideas
Once we have collected our thoughts and put pen to paper, it’s time to share with you our thoughts and ideas. We design, deliver and refine as your branding project progresses. As we work through the draft process you’ll have different paths to choose from and options to explore.
Bringing Your Brand to Life
Depending on what graphics plan you purchased, your brand will be packaged in a style guide, showing you exactly how to use your new or refreshed brand, logo, and messaging. When you’re happy, we’re happy. Once the seal of approval has been issued we can help launch your new brand into the world.