LA CROSSE CENTER
ABOUT
Elevate Media Group partnered with the La Crosse Center to refresh its online presence with a modern, user-friendly website that enhanced event visibility and streamlined content management. Located in downtown La Crosse, WI, the La Crosse Center is a leading venue for concerts, conventions, and sports events. Their primary goal was to make event information easily accessible and simplify the editing process for their team, who had previously faced challenges with their old platform. Our redesign featured a clean, intuitive interface that showcased upcoming events, and we supported this with high-quality photography, drone footage, and videography to highlight the Center's facilities.
To empower the La Crosse Center’s team, we transitioned them to a more intuitive platform, making it easy for staff to update the site independently. The result was a modernized digital presence that elevated the Center’s image and improved functionality for both users and administrators.
Since the redesign, we have continued our partnership with the La Crosse Center, supporting them through digital marketing initiatives, including Google Search and Display Ads, to further enhance their reach and engagement.
CHALLENGES
The La Crosse Center faced several challenges in modernizing its digital presence. One key issue was their previous website platform, which made it difficult for the internal team to update content and feature events effectively. This limitation led to delays in promoting events and frustration among the team members trying to manage the site. Additionally, the La Crosse Center wanted to present a fresh and appealing look that highlighted its diverse events while maintaining ease of navigation for users.
To address these challenges, the La Crosse Center needed a platform that combined both aesthetic appeal and user-friendly functionality. They also required high-quality visual content, such as photography, drone footage, and videos, to showcase the venue and its event capabilities.
SERVICES PROVIDED
Elevate Media Group provided a comprehensive digital solution for the La Crosse Center, starting with a full website redesign focused on user-friendly editing capabilities and event promotion. We also produced a stunning hero video using drone photography to showcase the venue's event spaces and conducted professional staff photoshoots to enhance the site’s visual appeal. These combined efforts helped the La Crosse Center improve its digital presence, streamline internal content management, and better promote its events to a wider audience.
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Redesigned the website with a focus on user-friendly editing and event promotion.
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Conducted professional staff photoshoots to create cohesive and polished team images.
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Created and managed Google Search and Display campaigns for upcoming concerts and events.
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Captured aerial footage to create a dynamic hero video showcasing the event spaces.
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Produced high-quality videos highlighting the venue’s features and event capabilities.
PROJECT
WEBSITE REDESIGN
User Experience (UX) Optimization:
We restructured the website to make navigation intuitive and user-friendly, ensuring visitors could easily access information about upcoming events. The site was optimized for mobile responsiveness, providing a seamless experience across all devices, from desktops to smartphones. This update empowered the La Crosse Center team to effortlessly manage and update the site.
Visual Appeal:
The redesign incorporated high-quality imagery, including drone footage and professional photography of the event spaces. This added visual richness to the site, effectively showcasing the venue's features and creating a more engaging experience for visitors.
Streamlined Editing Capabilities:
We transitioned the La Crosse Center to a new platform that simplified content management. This allowed their staff to easily make updates to the site, promoting events in real-time without the technical difficulties they had experienced with their previous system.
The result was a modern, user-friendly site that enhanced the Center’s digital presence and empowered their team to take control of their content.
Enhanced Performance
Improved Website Performance:
We enhanced the La Crosse Center’s website by optimizing load speeds through efficient coding, image compression, and browser caching. This not only improved user experience but also contributed to better search engine rankings, ensuring quicker access to event information for visitors.Boosted Engagement:
With the visually appealing redesign and user-friendly layout, the La Crosse Center saw an increase in visitor engagement. Potential event-goers could easily find event details, and the eye-catching visuals helped capture their interest, leading to more time spent on the site.Streamlined Content Management:
The improved platform allowed the La Crosse Center’s staff to update the website quickly and efficiently. This led to faster event postings and timely updates, helping the team promote their events with ease and improving overall site management.
PROJECT
DRONE PHOTOGRAPHY
As part of the La Crosse Center's website redesign, Elevate Media Group utilized drone photography to capture stunning aerial footage for the hero video. This dynamic content showcased the venue's expansive event spaces and surrounding downtown area, giving visitors a unique perspective of the center’s offerings. The aerial shots were seamlessly integrated into the website, providing a visually striking introduction that immediately grabs attention and highlights the venue’s scale and versatility. This hero video not only enhanced the site's visual appeal but also positioned the La Crosse Center as a premier destination for events.
La Crosse Center - Hero Video
PROJECT
EMPLOYEE HEADSHOTS
Elevate Media Group also provided professional headshots for the La Crosse Center’s staff as part of the website redesign project. These high-quality images were designed to bring a personal and approachable touch to the site, helping visitors connect with the team behind the venue. The headshots were taken with a consistent style and lighting to ensure a cohesive, polished look across the site, showcasing the professionalism and expertise of the La Crosse Center's staff. This addition not only elevated the website’s overall aesthetic but also strengthened the Center’s brand by humanizing the team that manages the venue.
Project
Google Search and Display Campaigns
Elevate Media Group partnered with the La Crosse Center to launch targeted Google Search and Display campaigns to promote upcoming concerts and boost ticket sales. These campaigns were designed to increase visibility among local audiences and regional visitors, driving awareness and engagement for the Center’s diverse lineup of performances.
Our team developed strategic ad copy and visuals tailored to capture the excitement of each concert, while also focusing on location-based targeting to reach concertgoers within a specified radius. By combining Google Search Ads for direct intent-based searches and Display Ads to capture attention across popular websites, we helped the La Crosse Center reach potential attendees at multiple stages of the decision-making process.
VIDEO
DIGITAL MARKETING
WEB DESIGN
GRAPHIC DESIGN
DRONE
SOCIAL MEDIA
PHOTOGRAPHY
VIDEO DIGITAL MARKETING WEB DESIGN GRAPHIC DESIGN DRONE SOCIAL MEDIA PHOTOGRAPHY
Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.
