Digital

SOCIAL MEDIA ADVERTISING

Find Your Ideal Social Media Platform

In this section, you'll find a detailed breakdown of the most popular social media platforms, helping you compare and choose the best fit for your business goals. By exploring key factors like demographics, pricing, and overall reach, you'll gain valuable insights into which platform aligns with your target audience and budget. At Elevate Media Group, we not only help you understand these platforms but also offer expert marketing services to ensure you get the most out of your chosen solution. Whether you're looking to maximize your reach or target a niche demographic, we’re here to help you execute a strategy that delivers results.

Facebook

  • Facebook is one of the largest social media platforms globally, offering a variety of ad formats like image, video, carousel, and dynamic ads. It's highly effective for both B2C and B2B marketing.

  • Average CPC (Cost Per Click) ranges from $0.50 to $2.00. Pricing varies based on factors such as audience targeting, competition, and ad quality.

  • Reach: Over 2.9 billion monthly active users.

    Demographics: Popular among users aged 25-34, with a near-even split between male and female users. Strong presence in most countries, especially the U.S., India, and Brazil.

Instagram

  • Owned by Facebook, Instagram is a visually-driven platform ideal for image and video content, with ads integrated into stories, reels, and the main feed.

  • Average CPC ranges from $0.20 to $2.00, with higher costs for competitive niches. CPM (Cost Per 1000 Impressions) is around $6.70.

  • Reach: Over 2 billion monthly active users.

    Demographics: Primarily attracts users aged 18-34, with a strong user base among millennials and Gen Z. Female users make up a slightly larger portion of the audience.

LinkedIn

  • Professional networking platform ideal for B2B marketing. Ads include sponsored content, message ads, dynamic ads, and text ads.

  • Pricing: CPC ranges from $3.00 to $8.00, with CPM averaging $6.59. LinkedIn ads tend to be more expensive due to targeting professionals.

  • Reach: Over 930 million users globally.

    Demographics: Dominated by professionals, with the majority aged 25-49. High concentration of decision-makers, executives, and professionals in tech, finance, and education.

TikTok

  • A rapidly growing short-form video platform with highly engaging content and a strong Gen Z and millennial user base.

  • Average CPM is around $10, but prices vary significantly depending on audience and ad format. TikTok also offers a self-serve ad platform for smaller budgets.

  • Reach: Over 1 billion monthly active users.

    Demographics: Primarily attracts users aged 16-24, with a strong female audience. Global reach with a strong presence in the U.S., Southeast Asia, and Europe.

Twitter (now X)

  • Twitter is a real-time news and conversation platform ideal for promoting brand voice and customer interaction. Ads include promoted tweets, trends, and accounts.

  • Pricing: Average CPC is around $0.38, and CPM ranges from $6 to $12. Pricing depends on the ad format and targeting.

  • Reach: Over 350 million monthly active users.

    Demographics: Popular among users aged 25-49, with a higher proportion of male users. Active audience in the U.S., Japan, and India.

Snapchat

  • A multimedia messaging platform with AR lenses and discover ads that allow brands to engage with a younger audience through creative visuals.

  • Average CPC ranges from $0.50 to $3.00, with CPM averaging $2.95 to $8.00, depending on targeting and ad type.

  • Reach: Over 750 million monthly active users.

    Demographics: Predominantly users aged 13-24, with a higher percentage of female users. Strong presence in North America and Europe.

Pinterest

  • A visual discovery platform ideal for promoting products, lifestyle content, and DIY projects, with a strong user base of shoppers and planners.

  • Pricing: Average CPC is around $0.10 to $1.50, and CPM can range from $2 to $5.

  • Reach: Over 465 million monthly active users.

    Demographics: Heavily skewed toward female users (around 70%), particularly those aged 25-44. Popular in the U.S. and Europe, with a growing presence worldwide.

YouTube

  • YouTube is a video-sharing platform and the second largest search engine. Ads include skippable and non-skippable videos, banners, and discovery ads.

  • Pricing: Average CPC is between $0.10 to $0.30, while CPV (Cost Per View) starts at $0.01. YouTube ads are more cost-effective for generating brand awareness.

  • Reach: Over 2.5 billion monthly active users.

    Demographics: Broad audience, but especially popular among users aged 18-49. High engagement across multiple countries, especially the U.S. and India.

How can we help?

The team at Elevate Media Group will analyze your brand’s goals and craft engaging social media advertising campaigns that resonate with both your current and potential customers. We guarantee a targeted approach that boosts brand awareness, fosters trust in your offerings, and inspires your audience to take action and drive conversions.

  • We create, schedule, and manage engaging organic content that aligns with your brand's voice, helping to build a loyal community and keep your followers engaged with regular posts, stories, and updates.

  • From ad creation to optimization, we handle every aspect of your paid social media campaigns. This includes developing compelling ad creatives, setting up ad campaigns, and continuously monitoring their performance to ensure they meet your goals.

  • We use advanced targeting techniques to reach the right audience for your brand. Whether through demographic targeting, interests, or custom audiences, we ensure that your ads are shown to people most likely to be interested in your products or services.

  • Our comprehensive reports cover key metrics like reach, engagement, click-through rates, and conversions. We analyze these metrics to provide insights into campaign effectiveness and make data-driven recommendations for future improvements.

Featured
Linda’s Bakery
SCHOOL DISTRICT OF LA CROSSE
LA CROSSE CENTER
RIVER CITY LAWNSCAPE INC.
VERNON MEMORIAL HEALTHCARE
The Nature Place

DIGITAL CASE STUDIES

VIDEO

DIGITAL MARKETING

WEB DESIGN

GRAPHIC DESIGN

DRONE

SOCIAL MEDIA

PHOTOGRAPHY

VIDEO DIGITAL MARKETING WEB DESIGN GRAPHIC DESIGN DRONE SOCIAL MEDIA PHOTOGRAPHY

DID YOU KNOW ELEVATE DOES...

DID YOU KNOW ELEVATE DOES...

Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.