SCHOOL DISTRICT OF LA CROSSE
ABOUT
The School District of La Crosse serves a vibrant and diverse community of 80,000 residents, including the city of La Crosse and neighboring towns such as Medary, Shelby, and Campbell. With approximately 6,637 students enrolled in the 2018-2019 school year, the district is dedicated to helping students discover their talents, achieve their dreams, and make meaningful contributions to their communities.
Since 2016, Elevate Media Group has been a key partner in supporting the district’s marketing goals, initially producing content for traditional TV spots to engage local audiences. Recently, Elevate Media Group suggested a shift to digital streaming platforms, allowing the district greater control over where and to whom ads are shown. This strategic move ensures that ads reach the district’s core audience within its community, targeting families in La Crosse and surrounding areas more effectively. EMG now manages these targeted streaming ads, helping the district maximize reach and engagement while delivering its message with precision.
CHALLENGES
In a competitive educational landscape, the School District of La Crosse needed a compelling way to differentiate itself and increase student enrollment. With competition heating up among public schools due to policies like school choice, the district recognized the importance of professional marketing and communications strategies. They sought to create high-quality content that would showcase their unique programs, dedicated staff, and the positive impact they have on students. The district needed a partner that could deliver creative solutions to help them engage with parents, students, and the community.
SERVICES PROVIDED
Elevate Media Group has partnered with the School district of La Crosse over many years to provide a comprehensive range of production and creative services.
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Captured high-quality video content to showcase the School District of La Crosse’s programs and events.
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Used aerial footage to provide dynamic views of district campuses and facilities.
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Used Adobe Premiere to produce polished final content.
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Provided creative direction to develop campaigns aligned with the district’s vision and goals.
Storyboarding and scriptwriting to ensure a clear message.
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Produced targeted YouTube ads to reach local families and highlight district offerings
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Designed visually engaging ads for social media to increase awareness and drive open enrollment.
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Managed Google Search Ads to connect families with district enrollment opportunities.
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Created eye-catching graphics for web, print, and digital campaigns to support district branding.
PROJECT
“Grow with Us”
Campaign
Elevate Media Group produced a series of cinematic 4K video commercials for the School District of La Crosse, showcasing the unique strengths and potential of students from kindergarten through 12th grade. These commercials also celebrated the dedication and passion of teachers and staff who inspire learning and growth throughout the district. Each spot was crafted to be visually compelling, with high-quality production values that reflect the professionalism and educational standards upheld by the district.
The commercials were launched on YouTube and complemented by a targeted social media campaign to maximize reach within the community. Designed to engage and resonate with local families, these ads highlight the district’s commitment to student success and the positive impact of an empowering educational environment.
PROJECT
"Be Unstoppable"
vIDEO Campaign
Aimed at showcasing the district's commitment to student success, these ads generated a positive response from parents, educators, and the local community. The commercials were shared on television and online, helping the district to reach a wider audience.
PROJECT
"More Than Who We Are" VideoAd
This creative ad campaign underscored the district's focus on individuality and personal growth for each student, further enhancing the district’s reputation as a leader in education.
VIDEO
DIGITAL MARKETING
WEB DESIGN
GRAPHIC DESIGN
DRONE
SOCIAL MEDIA
PHOTOGRAPHY
VIDEO DIGITAL MARKETING WEB DESIGN GRAPHIC DESIGN DRONE SOCIAL MEDIA PHOTOGRAPHY
Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.
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