Digital
SEARCH ENGINE MARKETING
Find the Best Platform for Your Business
In this section, you'll be guided through a comparison of social media platforms, helping you select the best solution based on your specific business goals. By evaluating key factors such as demographics, pricing, and overall reach, you'll gain a clear understanding of which social media platform aligns with your target audience and budget. Whether you're looking to maximize your reach or target a niche demographic, this chart will simplify your decision-making process, ensuring you choose the platform that delivers the best results for your needs.
Google Search Ads
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Google Search Ads are part of Google Ads and appear on Google’s search results pages based on keywords that users search. These ads are generally text-based and targeted to reach users actively searching for specific terms. They can help drive traffic to websites, increase brand awareness, and generate leads.
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Google Search Ads operate on a pay-per-click (PPC) model, where advertisers pay when users click on their ads. The cost per click (CPC) can vary widely depending on factors like keyword competition, industry, location, and Quality Score, often ranging from a few cents to several dollars per click.
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Google Search Ads have a broad reach since Google is the most widely used search engine globally. The platform allows advertisers to target audiences based on demographics like age, gender, household income, parental status, and interests. Google Search Ads are effective for reaching users who are actively seeking information, products, or services.
Bing Search Ads
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Bing Search Ads are part of Microsoft Advertising and appear on the Bing search engine as well as on partner sites like Yahoo and AOL. These ads work similarly to Google Search Ads but can sometimes offer a different audience reach and lower competition, leading to a potentially lower CPC.
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Like Google Ads, Bing Search Ads also use a PPC model. CPC rates on Bing are often lower than on Google due to less competition, which can make Bing a cost-effective option for advertisers. However, costs still vary depending on industry, location, and keyword competition.
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Bing Search Ads generally reach a slightly older audience compared to Google, with a larger share of users in the 35+ age group and higher household income brackets. Microsoft Advertising allows for demographic targeting by age, gender, and device, making it suitable for reaching a different user segment.
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Google Local Services Ads (LSA) are designed for service-based businesses looking to reach local customers. These ads appear at the top of search results with a "Google Guaranteed" badge, adding a layer of trust for users searching for local services like electricians, plumbers, or locksmiths.
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LSA operates on a pay-per-lead (PPL) model, meaning businesses pay only when a customer contacts them directly through the ad. The cost per lead varies by industry and location and can be higher than traditional PPC models, reflecting the direct lead generation nature of these ads.
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Google LSA is highly targeted for local reach, allowing businesses to attract customers in their geographical area actively searching for their services. These ads are most effective for local businesses needing to drive direct leads, focusing primarily on people within the vicinity or a specific service area.
Google LSA
How can we help?
The team at Elevate Media Group will analyze your business goals and develop a strategic Search Engine Marketing plan that attracts both your current and potential customers. We guarantee a data-driven approach that enhances your online visibility, fosters trust in your brand, and motivates targeted audiences to engage and convert.
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Our team designs and sets up customized campaigns, creating engaging ad copy and visuals while configuring settings to align with your goals and maximize reach.
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We conduct thorough keyword research to target terms your audience searches for, ensuring your ads reach the right people. Regular optimization keeps your campaign relevant and effective.
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We continuously monitor and adjust your campaign for optimal performance, refining bids and targeting to drive the best results within your budget.
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Our transparent reporting provides clear insights into campaign performance, highlighting key metrics and offering data-driven recommendations for improvement.
DIGTAL MARKETING CASE STUDIES
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DID YOU KNOW ELEVATE DOES...
DID YOU KNOW ELEVATE DOES...
Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.