MULLIN’S CHEESE
ABOUT
Elevate Media Group began partnering with Mullins Cheese to elevate their marketing initiatives through the creation of engaging product showcases and customer experience videos. This collaboration aimed to emphasize Mullins Cheese’s innovation in producing traditional cheeses and expanding into new, value-added dairy products. By featuring these high-quality videos, Elevate helped Mullins Cheese highlight their craftsmanship and commitment to customer satisfaction, as well as their cutting-edge approach to dairy production.
Mullins Cheese, a family-owned business based in Mosinee, WI, has been a cornerstone in Wisconsin’s dairy industry for generations. As the largest family-owned cheese manufacturer and whey processor in the state, Mullins has continually evolved to keep up with the changing market, now producing not only classic cheeses but also a variety of unique products such as whey protein isolate and their own line of ice cream. Their on-site retail store further allows them to connect directly with consumers, offering their signature cheese curds and an array of dairy and specialty items.
CHALLENGES
Mullins Cheese was seeking an effective way to visually showcase their manufacturing process, giving customers a behind-the-scenes look at the care and precision that goes into creating their renowned dairy products. Beyond this, the company wanted to highlight its rich history, spanning generations of family leadership and innovation, to connect with both longtime customers and prospective clients. This historical narrative is deeply tied to their identity as Wisconsin’s largest family-owned cheese manufacturer, and they aimed to share that story more effectively.
SERVICES PROVIDED
Elevate Media Group provided Mullins Cheese with comprehensive videography and editing services tailored to highlight their manufacturing process, history, and product offerings.
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Elevate Media Group provided Mullins Cheese with videography services, including on-site filming at their production facilities and retail location.
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Elevate Media Group provided Mullins Cheese with drone videography services, capturing stunning aerial footage of their production facilities and surrounding areas.
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Elevate Media Group provided Mullins Cheese with professional editing services, transforming raw footage into engaging and polished videos. Through expert editing techniques, we added graphics, animations, and sound design to enhance the storytelling, ensuring the final videos effectively highlighted Mullins’ cheese-making process, history, and commitment to quality
PROJECT
CHEESE PRODUCTION VIDEO
The first video produced for Mullins Cheese offered a clear and concise overview of their cheese-making process. Filmed from an aerial perspective, it simplified the complex operation spanning multiple buildings into an easy-to-follow format. The video broke down the key stages—milk collection, pasteurization, curd formation, whey separation, and cheese pressing—while emphasizing the use of high-quality milk to produce superior cheese. This informative video serves as a valuable resource for potential buyers, showcasing Mullins Cheese's meticulous process and commitment to quality.
PROJECT
WHEY PRODUCTION VIDEO
The second video produced for Mullins Cheese focused on their whey production process. As a by-product of cheese making, whey is a valuable source of protein, and Mullins uses advanced technology to process it into whey protein isolate. The video showcased the entire process, from separating the whey from the curd to producing high-quality whey protein isolate. It also highlighted the diverse applications of whey protein isolate, including its use in sports nutrition and infant nutrition, underscoring Mullins Cheese's innovation and expertise in this growing market.
PROJECT
MULLINS HISTORY VIDEO
The third video from Mullins Cheese tells the story of their journey from a small cheese factory to becoming one of Wisconsin's leading cheese manufacturers. It highlights the family's unwavering dedication to their craft, their ability to learn from challenges, and their willingness to take calculated risks. These core values, passed down through five generations, have been instrumental in shaping their success. The video stands as a tribute to the Mullins family's enduring legacy and their significant contribution to the cheese industry.
VIDEO
DIGITAL MARKETING
WEB DESIGN
GRAPHIC DESIGN
DRONE
SOCIAL MEDIA
PHOTOGRAPHY
VIDEO DIGITAL MARKETING WEB DESIGN GRAPHIC DESIGN DRONE SOCIAL MEDIA PHOTOGRAPHY
Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.
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