DURATECH INDUSTRIES

ABOUT

Duratech Industries, based in La Crosse, Wisconsin, is an industry leader specializing in Printed Electronics, In-Mold Electronics, and industrial printing solutions. For decades, Duratech has been at the forefront of innovation, creating custom-engineered solutions for a variety of applications, including medical, automotive, and consumer electronics. Their dedication to quality and precision has solidified their reputation as a trusted partner for companies seeking cutting-edge technology and customized solutions.

In 2019, Duratech partnered with Elevate Media Group to enhance its marketing efforts and better communicate the complexity and innovation behind its products. Duratech sought to convey its advanced technological capabilities in a way that resonated with both industry insiders and potential clients. Through video content, they aimed to highlight not only the intricacies of their manufacturing processes but also the dedication and expertise of their workforce.

CHALLENGES

Duratech faced the challenge of conveying their highly technical manufacturing processes and advanced technology to a wider audience. Their innovative products, including Printed and In-Mold Electronics, require detailed explanations to be fully appreciated, yet traditional marketing tools struggled to effectively communicate these complexities. Elevate Media Group was tasked with translating these intricate processes into engaging and digestible video content that would resonate with both industry professionals and potential clients. The challenge also included capturing the scale and precision of Duratech’s operations while maintaining viewer engagement.

SERVICES PROVIDED

Elevate Media Group provided a full suite of services to Duratech Industries, including videography, drone footage, and professional photography to visually document their technology and production processes. Elevate also utilized animation to break down complex technical details, making them more accessible to the audience. The content was professionally edited to ensure a polished and cohesive presentation, tailored for use on multiple platforms, including social media, Duratech's website, and trade show displays. These services effectively enhanced Duratech’s online presence and strengthened their marketing efforts across the board.

• Videography

  • Captured high-quality footage of Duratech’s cutting-edge technology and production processes to showcase their expertise and innovation.

• Drone

  • Provided stunning aerial views of Duratech’s facilities, offering unique perspectives of their operations and scale.

• Animation

  • Used animations to visually explain complex technical processes, making them easier to understand for a broader audience.

• Editing

  • Crafted polished, professional videos by editing raw footage, ensuring seamless integration of visuals and storytelling.

• Photography

  • Captured professional still images of Duratech’s equipment and team for use across marketing platforms.

PROJECT

Duratech Introduction Video

DuraTech Industries approached Elevate Media Group with a vision for an introductory video that would showcase their high-quality custom printing services and comprehensive assembly capabilities. They wanted a video that highlighted their expertise in screen printing, digital printing, and flexographic printing, while also emphasizing their ability to streamline the production process by assembling full components. The goal was to communicate DuraTech’s value proposition: exceptional quality combined with time and cost efficiency for their clients.

To meet these objectives, Elevate Media Group worked closely with DuraTech to craft a video that captured the essence of their offerings. Our team focused on visually showcasing each printing method and the precision that goes into their work, along with clear messaging about the benefits of their full assembly services. By combining dynamic footage of their operations and engaging visual storytelling, Elevate produced a compelling introduction to DuraTech Industries, effectively conveying their commitment to quality and their role as a trusted partner in the custom printing industry.

PROJECT

DuraTech and IMSE®: The Benefits

Duratech’s In-Mold Structural Electronics (IMSE) technology represents an innovative approach to Human-Machine Interface (HMI) solutions, seamlessly blending form and function. With versatile applications across various industries, IMSE technology enhances efficiency and user experience in interfaces between people and machines.

Elevate Media Group was engaged to create a compelling video series that showcases both this cutting-edge technology and Duratech’s expertise. The project involved capturing in-depth interviews and process-focused b-roll footage at Duratech’s headquarters in Onalaska, WI, as well as close-up product shots in our studio, highlighting the precision and impact of Duratech’s IMSE capabilities.

VIDEO

DIGITAL MARKETING

WEB DESIGN

GRAPHIC DESIGN

DRONE

SOCIAL MEDIA

PHOTOGRAPHY

VIDEO DIGITAL MARKETING WEB DESIGN GRAPHIC DESIGN DRONE SOCIAL MEDIA PHOTOGRAPHY

Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.

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