ROCKLAND FLOORING
Elevate Media Group began working with Rockland Flooring to enhance their marketing efforts by showcasing their innovative laminated hardwood flooring solutions for trailers, containers, and truck bodies across North America. Since 1992, Rockland Flooring has been committed to addressing the toughest challenges in trailer flooring. Through the creation of engaging content, Elevate highlighted Rockland's unique solutions, including advanced protective coatings like Grip Guard and Wax Guard, as well as their durable, lightweight composite floors, such as Defender 24 and Defender MAX.
The collaboration underscored Rockland Flooring's ability to offer unmatched protection against water, chemicals, and road debris that can damage laminated floors, emphasizing their leadership in producing long-lasting and resilient flooring solutions.
ABOUT
CHALLENGES
Rockland Flooring faced the challenge of effectively communicating the advanced durability and long-lasting benefits of their flooring solutions, which can be difficult to convey through traditional marketing materials. To address this, they utilized video content to clearly demonstrate the superior functionality and protection provided by their innovative coatings and composite floors. Additionally, Rockland leveraged customer testimonials from satisfied clients to build trust and credibility, highlighting real-world success stories. In a highly competitive industry, Rockland Flooring used dynamic video content to stand out by showcasing their unique flooring technology and proven results.
SERVICES PROVIDED
Elevate Media Group has assisted Rockland Flooring with a range of production and creative services, including photography, videography, editing, animation, and drone footage. Rockland now utilizes these promotional videos to showcase their diverse product offerings and visually differentiate between various applications, effectively enhancing their marketing efforts.
PROJECT
PRODUCT LINE VIDEO SERIES
Elevate Media Group captured Rockland Flooring's award-winning process from start to finish, with a focus on their protective composite flooring. Offering a variety of options, Rockland Flooring provides the right solution for each client's unique application. For example, with Defender 24, a polyurethane hot melt adhesive is applied between the Rockland floor and fiberglass-reinforced polymer, which is then bonded with the wood and fiber underlay using compression rollers.
Elevate utilized 4K cameras and drone footage to document the entire production process. They also captured still photography for use on Rockland Flooring's website and social media channels. Following production, Elevate produced four promotional videos highlighting key products: Grip Guard, Wax Guard, Defender 24, and Defender MAX.
Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.