VERNON HEALTH

ABOUT

Vernon Health—formerly known as Vernon Memorial Healthcare (VMH)—is a distinguished independent healthcare provider headquartered in Viroqua, Wisconsin. With deep roots in the region and a history of compassionate service, Vernon Health has earned its reputation as a trusted partner in community health.

Originally operating under the VMH name, the organization has long been committed to enhancing the health and well-being of the communities it serves. Its network includes a critical access hospital, multiple primary and specialty care clinics, a rehabilitation facility, and community pharmacies, offering a comprehensive continuum of care tailored to the diverse needs of patients across the region.

At its core, Vernon Health places an unwavering emphasis on delivering high-quality, patient-centered care in a welcoming and supportive environment. This commitment extends beyond the walls of its facilities—through active community engagement, health education initiatives, and strong partnerships, Vernon Health plays a vital role in promoting wellness and accessibility throughout southwest Wisconsin.

In 2024, the organization embraced a new chapter of growth and transformation with a full rebrand to Vernon Health. This change reflects its continued evolution while honoring the legacy of VMH. The refreshed identity positions Vernon Health as a modern, forward-thinking healthcare provider—rooted in compassion, powered by progress, and dedicated to meeting the needs of every generation.

As an independent, community-focused system, Vernon Health remains steadfast in its mission to deliver exceptional, accessible care close to home—now with a renewed brand that better communicates who they are, what they stand for, and where they’re headed.

With a dedicated team of healthcare professionals serving across its regional system, Vernon Health continues to set the standard for compassionate, community-based care. The organization’s forward-looking approach—combined with its foundational values of integrity, excellence, and collaboration—ensures it remains responsive to the changing needs of the populations it serves. As Vernon Health looks to the future, it does so with a clear vision: to be the trusted healthcare partner that delivers exceptional care to every generation, grounded in connection, compassion, and a shared commitment to community well-being.

opportunities

As Vernon Memorial Healthcare prepared for future growth and evolving patient needs, leadership recognized the opportunity to modernize the organization’s identity to better reflect its full scope of services, regional presence, and community values. Despite its longstanding reputation for excellence in patient-centered care, VMH’s existing brand no longer fully communicated the breadth, unity, or future direction of the organization.

Several key challenges surfaced:

• Outdated Branding: The “Vernon Memorial Healthcare” name and visual identity, while familiar, did not accurately represent the full healthcare system—including clinics, pharmacies, and expanded services—limiting the brand’s clarity and cohesion.

• Fragmented System Recognition: Across its multiple locations and service lines, there was a lack of unified branding, which sometimes created confusion for patients and weakened overall system recognition.

• Limited Emotional and Community Connection in Messaging: The previous brand lacked a clear, resonant story that tied together the organization’s legacy, mission, and aspirations in a way that emotionally engaged patients, staff, and the broader community.

• Need for Inclusive, Community-Driven Identity: With healthcare shifting toward more personalized, locally connected care, VMH identified a need to involve both staff and community voices in shaping a brand that felt authentically representative and future-ready.

• Positioning for Future Growth: As the organization planned for strategic growth and modernization—including new technologies and expanded services—a refreshed, forward-thinking brand was essential to support recruitment, retention, marketing, and patient trust.

Elevate Media Group was brought on to guide this transformation. The goal was not just to rename and redesign, but to co-create a unified, emotionally resonant identity—Vernon Health—that would reinforce the organization’s mission, inspire confidence, and set the stage for continued excellence in care delivery.

SERVICES PROVIDED

Elevate Media Group (EMG) led Vernon Memorial Healthcare through a full-scale rebranding initiative, resulting in the new Vernon Health identity. This included the development of a new name, logo, messaging, and visual system designed to unify the organization and reflect its evolving mission. EMG worked closely with hospital leadership, staff, and the community to ensure the brand was both authentic and future-focused. To support the public rollout, EMG launched a multi-channel marketing campaign featuring traditional TV spots, billboards, and print ads, alongside a robust digital strategy. This included social media content, YouTube ads, and targeted OTT (over-the-top) streaming ads to maximize reach across devices and demographics. The integrated campaign helped Vernon Health connect with its audience through consistent, community-driven messaging and modern, engaging content.

• Videography

  • Elevate Media Group provided Spartek Inc. with videography services, including on-site filming at their facilities and client locations. Using professional equipment, Elevate captured high-quality footage of Spartek's equipment in operation and conducted interviews with their team and clients.

• Drone

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• Social Media

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• Rebranding

  Elevate Media Group led the complete rebranding of Vernon Memorial Healthcare, guiding the transition to Vernon Health with a new name, logo, brand messaging, and visual identity. This healthcare rebranding strategy focused on unifying the system’s services, aligning with patient-centered values, and increasing brand recognition across the region. Through stakeholder collaboration and data-driven design, the new brand reflects trust, innovation, and local care.

• Editing

  • Elevate Media Group provided video editing services for Spartek Inc., focusing on eight equipment and testimonial videos. The editing process included adding graphics, and animations to enhance the visual appeal and clarity of the footage, ensuring the final videos were polished and engaging.

• Graphic Design

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• Google Ads

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• OTT (OVER-THE-TOP MARKETING)

  As part of the digital marketing strategy, EMG implemented OTT advertising to extend Vernon Health’s reach across streaming platforms like Roku, Hulu, and Amazon Fire TV. These targeted, video-based ads allowed for precise audience segmentation, delivering high-impact healthcare messaging to viewers on connected TVs and devices. OTT helped boost brand awareness and reinforced campaign consistency in an increasingly digital-first media landscape.

PROJECT

vernon health rebrand campaign

Elevate Media Group partnered with Vernon Memorial Healthcare to lead a comprehensive rebrand that resulted in the launch of Vernon Health—a modern identity that honors the organization’s legacy while positioning it for the future. This full-scale healthcare rebranding campaign included strategic consulting, stakeholder engagement, and creative execution across every touchpoint of the healthcare system.

The process began with in-depth brand discovery workshops involving staff, leadership, and community members to ensure the new brand was deeply rooted in shared values and local input. EMG guided the organization through name development, ultimately transitioning to “Vernon Health”—a name that reflects both the breadth of the system and its commitment to accessible, compassionate care. The visual identity was also overhauled, including the creation of a bold new logo featuring a stylized “V” surrounded by figures representing people and community, centered around a cross symbolizing healthcare.

To ensure consistency and usability across departments and locations, EMG developed a comprehensive brand standards guide, including messaging frameworks and usage guidelines. Supporting materials included social media toolkits, graphic design templates for rack cards, PowerPoint slides, billboards, wayfinding signage, and more—giving Vernon Health the tools to maintain brand integrity at every level.

As part of the launch strategy, EMG executed a multi-platform campaign incorporating both traditional and digital media. This included television commercials, print ads, and targeted OTT (over-the-top) streaming ads on platforms like Hulu and Roku to reach audiences across devices. The OTT component was critical in extending reach to a digital-first audience, allowing for precise targeting and high-impact video delivery.

The rebrand rollout was supported with internal communication strategies and coordinated external messaging, ensuring that patients, staff, and the community clearly understood the transformation. With a unified look, voice, and vision, Vernon Health now presents itself as a future-ready healthcare system—rooted in compassion, powered by progress, and deeply connected to the community it serves.

PROJECT

ORTHOPEDIC EXCELLENCE AD Campaign

Nationally recognized by Healthgrades, Vernon Health has been named one of America's 100 Best Hospitals for Joint Replacement for three consecutive years and has received Joint Replacement Excellence Awards for 11 years. The organization ranks in the top 5% nationally for joint replacement outcomes over the past decade and in the top 10% for 11 consecutive years. With 18 years as a Five-Star Recipient for Total Knee Replacement and three years for Total Hip Replacement, Vernon Health is a leader in orthopedic surgery and joint care, consistently delivering outstanding outcomes and patient satisfaction.

To build on this recognition, Vernon Health identified a need to improve its online visibility and expand awareness of its orthopedic services. The organization aimed to engage both existing and prospective patients through a blend of traditional outreach and modern digital strategies.

Vernon Health partnered with Elevate Media Group to develop a compelling orthopedic video campaign. This high-quality video featured patient testimonials, provider insights, and educational content about knee and hip replacement procedures. It was strategically distributed across Vernon Health’s Orthopedics webpage, social media platforms, and through a targeted YouTube Ads campaign. The campaign effectively boosted brand visibility, strengthened Vernon Health’s online presence, and increased patient engagement.

The partnership with Elevate Media Group allowed Vernon Health to successfully promote its orthopedic services, enhance its digital footprint, and connect more meaningfully with patients through targeted healthcare marketing and authentic storytelling.

PROJECT

Obstetrics Ad Campaign

Recognized for Excellence in Obstetric Care, Vernon Health Delivers Personalized Birth Experiences for Every Family

Vernon Health has built a reputation for excellence across a wide range of specialties—and its approach to obstetric care is no exception. Known for delivering patient-centered care, Vernon Health offers a highly personalized birth experience that blends clinical expertise with comfort, compassion, and support. From prenatal care to postpartum recovery, expecting families receive individualized attention every step of the way.

To elevate awareness of its comprehensive maternity services and reach families at every stage of their journey, Vernon Health identified the need to enhance its digital presence and better showcase its unique approach to obstetric care.

In partnership with Elevate Media Group, Vernon Health launched a compelling maternity campaign focused on its personalized birthing experience. The campaign featured high-quality video content that highlighted real patient stories, expert provider insights, and the breadth of services available—from natural birth options like hydrotherapy and birthing balls to specialized support for high-risk pregnancies.

This video campaign was strategically deployed across Vernon Health’s Women’s Health webpage, social media channels, and a targeted YouTube Ads initiative. The result: increased online engagement, stronger brand visibility, and deeper connections with expectant families exploring their birthing options.

Through its collaboration with Elevate Media Group, Vernon Health successfully communicated the distinctiveness of its maternity program—emphasizing comfort-focused birthing suites, Spinning Babies®-trained nurses, comprehensive pain management options, and personalized care that continues well into postpartum recovery.

From expert prenatal care and family-centered birth plans to ongoing support for maternal and newborn bonding, Vernon Health continues to redefine what it means to deliver care that is truly personalized. This initiative not only elevated awareness of the organization’s services—it reinforced Vernon Memorial’s role as a trusted partner throughout the journey of pregnancy, birth, and beyond.

VIDEO

DIGITAL MARKETING

WEB DESIGN

GRAPHIC DESIGN

DRONE

SOCIAL MEDIA

PHOTOGRAPHY

VIDEO DIGITAL MARKETING WEB DESIGN GRAPHIC DESIGN DRONE SOCIAL MEDIA PHOTOGRAPHY

Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.

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