Plan Comparison:
Basic
1 Social Platform
Basic Features:
- Initial consultation
- Custom social media profile page, upload images, and logo
- Social media profile optimization - Complete business description and contact information
- Extensive hashtag research
- 1 interesting and relevant share/post of curated content, testimonials, or client-provided content. Some original content weekly (Up to 4 shares/posts a month)
Plus
2 Social Platforms
Plus Features:
All Basic Features +
- 3 interesting and relevant share/post of curated content, testimonials, or client-provided content. Some original content weekly (Up to 12 shares/posts a month)
- Integrate website and social media profiles
- Boosting Posts*
Pro
3 Social Platforms
Pro Features:
All Basic Features +
- Daily Engagement - Engaging with your customers, building relationships, and brand awareness
- Monitoring of social media profiles, customer inquiries, and relations
- Pixel integration
- Posts/Shares
- Monthly Reporting
Template
One-time Platform Setup
Think you can handle your profiles on your own but don’t know where to start? That’s okay, we’ve got you covered. Here at Elevate, we offer our Social Media Template Choice that lets you take total control. If you choose this option, you will pay a one-time, flat rate of $400. We will assist you in choosing the ideal social platform and make sure you’re account is fully filled out. This includes assistance in writing bios and descriptions, completing accurate contact information and business hours, as well as custom-made graphics designed to be used as profile photos and headers.
Template Features:
- Initial consultation
- Custom social media profile page, upload images, and logo
- Social media profile optimization - Complete business description and contact information
Custom
Request a Quote
Custom Features:
Not seeing what you need? Try the custom card hover! With Elevate's Custom Social Package you choose which features you want. Pricing will depend on what services you pick and how many posts/sites you choose. Have an idea? Send it our way!
Basic
1 Social Platform
Basic Features:
-
Initial consultation
- Elevate will conduct a 15-30 minute consultation with you via phone, zoom, or in person. Consultation includes a brief discussion of your business and services.
- At this time, Elevate will also provide you and your team with an overview of the Social Media Questionnaire. The questionnaire provides us with all the important information we need to both effectively promote your business and speak in your voice.
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Custom social media profile page, upload images, and logo
- Elevate creates an optimized social media profile page by designing (if needed) an appropriately sized and visually appealing profile picture and cover photo.
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Social media profile optimization - Complete business description and contact information
- Elevate will work with you to tailor the perfect profile description for your business and ensure all descriptive profile features are being used to their fullest.
-
Extensive hashtag research
- Elevate will conduct a thorough hashtag analysis and provide you with the top hashtags to use for your specific industry.
-
1 interesting and relevant share/post of curated content, testimonials, or client-provided
content. Some original content weekly (Up to 4 shares/posts a month)
- Elevate will work with you to produce and share/post content on a scheduled basis. Through Elevate will be providing (Up to 4 shares/posts a month) with the basic package, we encourage you to produce content of your own. Dont let us stop you from promoting your business!
Let's get started!
Plus
2 Social Platforms
Plus Features:
All Basic Features +
-
3 interesting and relevant share/post of curated content, testimonials, or client-provided
content. Some original content weekly (Up to 12 shares/posts a month)
- Elevate will work with you to produce and share/post content on a predetermined schedule. The plus package allows you the freedom to allocate more time to other business needs while Elevate does the time-consuming work of creating and posting content on your business profiles- making it fun and easy to watch your brand grow!
-
Integrate website and social media profiles
- It is incredibly important to have all social media/contact links easily accessible on a business website. Having your website and social media connected allows customers to easily jump from one to another- increasing the chances of interaction and sales.
- Elevate will assist you in making sure all social media
links are properly integrated into your website, ensuring site visitors are able to
smoothly navigate to and from your website.
Note: Access to your website is required to make these changes.
-
Boosting Posts*
- With the approval of the client, Elevate will boost posts to increase engagement. This means the client will pay Facebook a set amount to have a specific post shared to more users, allowing for more people to see and engage with posts. Boosting posts is an easy yet effective way to broaden a brand's reach.
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Extensive hashtag research
- Elevate will conduct a thorough hashtag analysis and provide you with the top hashtags to use for your specific industry.
- Boosted posts will be targeted based on demographics outlined in the initial questionnaire.
Let's get started!
Pro
3 Social Platforms
Pro Features:
All Plus Features +
-
Daily Engagement - Engaging with your clients, building relationships, and brand awareness
- Elevate will respond to messages, comments, and tags within a timely manner (within 24 hours) to ensure your brand image is personable and engaging towards its followers.
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Monitoring of social media profiles, Client inquiries, and relations
- Using social media as a form of communication between clients is great- but comes with an increase of time that must be dedicated to these tasks. Elevate will do the leg work for you by responding to comments, questions, or general concerns that may arise on a social channel.
- For more complex or sensitive inquiries EMG will consult with a client before taking action. These situations can be defined and client vetted responses written for faster response time.
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Pixel integration
-
Pixel integration essentially gives users the ability to monitor conversions on Facebook
from different ads in order to build more targeted audiences for future campaigns. While
also retargeting people who have previously interacted with your website. Sounds a
little confusing- but don’t worry, Elevate will handle it for you!
Note: Access to your website is required to make these changes.
-
Pixel integration essentially gives users the ability to monitor conversions on Facebook
from different ads in order to build more targeted audiences for future campaigns. While
also retargeting people who have previously interacted with your website. Sounds a
little confusing- but don’t worry, Elevate will handle it for you!
-
Posts/Shares
- Similar to the previous packages, Elevate will work with you to create content for up to 12 posts per month spread across your chosen platforms (up to 3). You can be as involved in this process as you’d like- but the idea is simply that Elevate would be responsible for coming up with ideas, creating content, and scheduling all posts, while all you have to do is approve posts before they go live!
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Monthly Reporting
- Each month, Elevate will analyze and breakdown the data on post success/ page growth and share the info with you. We do this for a few reasons. First, knowing what’s working and what’s not is a critical aspect in social media success. Second, we aim to be as transparent as possible, so letting you in on this information gives you an inside look at just how well your business pages are doing.
Let's get started!
Let's get started!
Let's get started!
- Content Development
- Research & Best Practices
- Advertising
- Profile Development & Optimization
Social media is an essential component of every successful brand’s digital marketing strategy. Here at Elevate Media Group, our media knowledge assists you in increasing engagement and developing deeper relationships with your target audiences, while simultaneously generating quality leads and measurable outcomes. We are trained and experienced on popular platforms like Instagram, Facebook, and LinkedIn, but our mega-creative social team is always itching to get their hands on something new. Have an idea? Send it our way!
Not sold on social media yet? Listen to this. At the start of 2021, there were over 4.2 billion active online media users across the globe. That’s right, 4.2 BILLION! Need a little more? Of those 4.2 billion users, over 83% of them say they use their social profiles specifically to discover new products or services. We’re sure we don’t need to tell you (but we will) that’s a lot of potential customers, 3.5 billion to be exact.
Elevate is located in Onalaska, Wisconsin, and provides social media services regionally, nationally, and internationally. Typically, Elevate works with clients within our Tri-State region (Wisconsin, Minnesota, and Iowa), but we continue to maintain and work with clients across the county. In most cases, clients utilize our services (drone, photography, and graphic design) to help bring their social media content to the next level.
Social Post Content Development
With the right social media practices, brands have the ability to entertain us, move us to tears, or leave us grasping at our seats in suspense. Our team of skilled writers and designers convert events into episodes, experiences into stories, and journeys into must-read (or watch) materials in our in-house content studio. And the best part? We’re here to help you do the same with your brand.
You might be thinking “I post on my personal profiles all the time, it’s not that hard.” And that’s okay, you’re right- posting on your personal accounts shouldn’t be hard! But what you’re missing is the sheer amount of strategy that goes into maintaining a successful business social page. It takes intense organization practices to produce and post consistent content, hours of research to develop and perfect effective methods and schedules, and careful analytic work to dissect the data to understand how to constantly be improving a social account presence.
Social Research & Best Practices
Simply having a social business account isn’t enough. You might as well not even bother with social media if you are going to only post once every few months! Chances are your audience isn’t even seeing your content enough for it to be memorable and meaningful. We’re just giving you some tough love here- but for real, posting without cause isn’t going to do you any good. It takes research, practice, and the right tools to come up with an effective social strategy.
Ever heard of the rule of thirds? What about a social media audit? Who is your target demographic? Are you using the right social platforms for your brand? These are just a few of the critical points to be aware of when developing a digital media plan. The right strategy will follow a standard set of digital media best practices, and lucky for you, here at Elevate we are all about the data. We work with clients to determine what’s not working in their current social plan and replace them with more effective long-term solutions.
Moral of the story: if you are only posting on social media when it’s convenient, it’s not enough. When you’re ready to step up your media game and make it worthwhile- reach out and we’ll get started!
Social Media Advertising
Do you feel like you’re posting great content to your business profiles but it just isn’t performing as well as it should be? Are you thinking of trying your hand at a digital campaign but don’t know where to start? Or maybe you’re just curious about social media advertising in general? Lucky for you, you’re in the right place.
With over 4.2 billion active social media users in 2021, digital advertising is the way to go if you want to share your products and services with a wider market. Yet, online advertising is not as easy as it may sound thanks to the plethora of ad formats there are to choose from. Good thing you ended up here, though. Here at Elevate, we pride ourselves on our in-depth knowledge of the inner workings of digital media. Simply put, we know how to develop and launch a successful media plan and we’re excited to share this knowledge with YOU!
We should start by differentiating between the various types of media advertising. First and foremost, having an effective posting plan in and of itself is social media advertising- you’re advertising your products and services online. We can take it a step further, though, and discuss the various ways you can pay to push your posts to a wider audience (something you should be doing, and something Elevate Social specializes in!).
Let’s start with a boosted post, the simplest way to promote a post. In the simplest terms possible, a boosted post is paying Facebook a set amount of money to put your posted content onto the feeds of more people, therefore expanding your reach. This is a great (and relatively inexpensive) way to get your content onto the screens of a lot of people. On the other hand, we can look at more traditional advertising, where we develop content to be shared solely in ad form. Meaning your content will be shared in an ad, whether that’s with a sponsored post, a story pop-up, a carousel swipe ad, or any other creative way to get your content into the hands of more people. It is important to note that campaigns like these can be trickier to plan, but here at Elevate, we are experts in digital advertising and post boosting.
If you’re simply just wanting more information on launching an ad campaign, or you want some help getting your’s off the ground, let us know! We’re happy to help!
Profile Development & Optimization
It is a commonly held belief that simply posting on social media is enough to help your business grow. This, in fact, is false. There are actually many factors that weigh into a brand’s social media success. Outside of having a preplanned and effective social media strategy, and using the right social best practices, one of the biggest things you can do as a business owner is to make sure your profile’s “about” is filled out entirely. This means all of your business info is included and correct (ie. address, hours, contact info, website) and is being updated consistently. Having updated info on your account allows for customers and potential customers to contact you, schedule appointments, or come in and shop in-store.
Remembering to keep this info up to date can be hard, but it’s a critical component to maintaining social media success. Customers need to be able to contact you when needed, and keeping your info up to date will allow that. If you don’t think you can handle the upkeep, or just don’t want to deal with it alone, let us know- we’re happy to help!