ELITE ELECTRIC SOLUTIONS
ABOUT
Elevate Media Group began collaborating with Elite Electric Solutions in early 2023 to enhance their marketing efforts and guide them through a significant business transition. Previously, Elite Electric Solutions’ residential services were part of a larger chain, but the company decided to shift entirely to an independent operation under their own name. As a local and veteran-owned business that has served the Coulee Region for over 15 years, Elite Electric Solutions takes pride in offering electrical services for any project, big or small.
The partnership with Elevate Media Group was instrumental in this transformation, particularly through the use of digital advertisements to promote their new, fully independent status. Elevate focused on reinforcing Elite Electric’s reputation for quality work while also raising awareness about their new direction. By developing targeted marketing strategies, Elevate helped Elite Electric Solutions solidify their brand identity and increase visibility within the community.
Through this collaboration, Elite Electric Solutions has successfully navigated the complexities of their business shift. The professional marketing support provided by Elevate Media Group helped establish their independence, resulting in increased customer engagement and reinforcing their position as a trusted local electrician. This project highlights the effectiveness of strategic marketing during pivotal business changes, ultimately driving Elite Electric Solutions toward continued growth and success.
CHALLENGES
Elite Electric Solutions faced the challenge of fully transitioning from being part of a larger chain, particularly for their residential services, to becoming a completely independent business. This shift required not only redefining their brand but also introducing their residential services to a broader community. Elevate Media Group recognized the importance of positioning Elite Electric Solutions as a trusted, local electrician while simultaneously differentiating them from larger, more impersonal chains in the region.
SERVICES PROVIDED
Elevate Media Group provided Elite Electric Solutions with a wide range of marketing services to support their transition to an independent business. Our collaboration began with a complete redesign of their website, creating a modern and user-friendly platform that effectively communicated their services and new brand identity. We also implemented and managed Google Ads and Google Local Services Ads (LSA) to boost their visibility and drive qualified leads.
In addition, we ran targeted social media ads to engage their audience, as well as SMS texting and email programs to maintain consistent communication with customers. Elevate also developed both print and digital graphics to support their marketing campaigns, ensuring cohesive and professional branding across all channels. These combined efforts helped Elite Electric Solutions successfully establish their independence and grow their customer base.
PROJECT
WEBSITE
DESIGN AND MANAGMENT
lEevate Media Group designed a website that was not only visually appealing but also user-friendly. The goal was to make it simple for visitors to explore the full range of services offered by Elite Electric Solutions, with clear navigation that directed users to the information they needed. We strategically added multiple contact options, such as a contact form, phone number, and direct email links, allowing potential customers to easily get in touch through the method that suited them best.
In addition, we ensured that the website was fully optimized for mobile screens, recognizing that many customers access service information on their phones. This mobile responsiveness allowed for seamless browsing and easy contact, no matter the device. To further boost the site’s effectiveness, we integrated all the necessary SEO elements, ensuring that Elite Electric Solutions could be easily found through search engines when users looked for electrical services in their area.
Our work on the website didn’t stop after the initial launch. We continue to collaborate closely with Elite Electric Solutions, regularly making updates and improvements to keep the site fresh and aligned with their evolving business goals. As part of their ongoing marketing efforts, we also create landing pages to coincide with their promotional campaigns, ensuring that every digital marketing push is backed by a dedicated space online to convert traffic into leads. This ongoing work helps maintain a strong, consistent online presence, supporting their growth as an independent business. Check out the website at: www.eliteelectricsolutions.com
PROJECT
GOOGLE SEARCH AD CAMPAIGN
Elevate Media Group worked closely with Elite Electric Solutions to optimize their search ads for maximum efficiency in driving qualified leads. We began by conducting detailed keyword research, identifying terms that would not only attract high volumes of traffic but also ensure that the visitors were genuinely interested in Elite Electric’s services. By targeting specific service-related keywords and optimizing ad copy to reflect their unique value propositions, we helped drive relevant and qualified traffic to their website.
In addition to keyword optimization, we structured the campaigns to focus on geographic areas where Elite Electric Solutions operates, ensuring that their ads reached local customers most likely to convert. We also utilized ad extensions such as call buttons and location information, providing potential customers with convenient ways to contact Elite Electric Solutions directly from the ad.
To maintain the effectiveness of the campaign, Elevate Media Group continuously monitors performance metrics, adjusting bids, refining keywords, and testing new ad variations to ensure the best possible results. We provide monthly reports to Elite Electric Solutions, offering insights into the campaign's performance and areas for improvement. By consistently tracking metrics such as click-through rates, conversion rates, and cost per lead, we make data-driven adjustments to improve the efficiency and ROI of the ads.
Our ongoing efforts ensure that the Google Ads campaigns remain dynamic and continue to generate a steady stream of qualified leads
Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.