DAIRYLAND POWER
ABOUT
Headquartered in La Crosse, WI, Dairyland Power is a Touchstone Energy Cooperative. They serve as the wholesale electricity supplier to 24 distribution cooperatives and 27 municipal utilities, spanning a four-state service area that includes Wisconsin, Minnesota, Iowa, and Illinois. Their mission is to power communities and empower cooperative members to enhance the quality of life in their region.
CHALLENGES
Dairyland Power needed a series of videos to simplify complex processes for their consumers and enhance understanding of their offerings. Specifically, they aimed to:
Create digestible content for consumers about their operations and projects, like the La Crosse Boiling Water Reactor (LACBWR) project.
Communicate their commitment to renewable energy and provide factual, accessible information to support consumers in making energy decisions.
Develop an onboarding video to align all new employees with Dairyland Power’s values, operations, and goals.
SERVICES PROVIDED
Elevate Media Group partnered with Dairyland Power to provide a suite of video production services aimed at making complex information accessible and engaging for consumers, while also supporting internal alignment and employee onboarding.
PROJECT
LACBWR history video
Elevate Media Group collaborated with Dairyland Power to produce an impactful video highlighting the history and decommissioning of the La Crosse Boiling Water Reactor (LACBWR). This project was designed to communicate Dairyland's steadfast commitment to safety, sustainability, and responsibility throughout the complex decommissioning of a nuclear facility.
Our team conducted on-site filming to capture high-quality footage of the LACBWR site, emphasizing Dairyland’s meticulous approach to managing nuclear waste storage and decommissioning processes. The video brings to life the challenges faced in closing the plant, originally operational in the 1960s, when it was shut down due to limited power output. To underscore Dairyland’s proactive stance on safety and environmental stewardship, we highlighted their ongoing efforts to safely store and manage nuclear materials, as well as their successful legal actions against the U.S. government to secure funds for safe waste disposal.
The final production showcases Dairyland’s dedication to safeguarding both their employees and the surrounding community. Edited for clarity and engagement, the LACBWR history video incorporates compelling visuals, animations, and key data points, creating a resource that both educates and reassures the public on Dairyland Power’s unwavering focus on safety and sustainable practices.
PROJECT
Recruitment and Onboarding Video
Elevate Media Group partnered with Dairyland Power to produce an engaging onboarding video that provides new employees with a comprehensive introduction to the company. This video was crafted to align newcomers with Dairyland’s cooperative principles and mission to deliver safe, reliable, and sustainable energy.
Through a mix of informative segments and dynamic visuals, the video highlights Dairyland’s workplace culture, underscoring the company's dedication to safety and its pioneering role in renewable energy projects. Designed to foster a sense of connection and purpose, the onboarding video introduces new hires to Dairyland’s values and goals, setting a strong foundation for their journey with the organization.
PROJECT
Renewable Energy Promotional Video
Elevate Media Group created a focused video for Dairyland Power to showcase their commitment to renewable energy, which currently makes up 20% of their total energy generation. The video was designed to address common consumer questions around renewable energy, offering practical, actionable advice for making energy-efficient changes. By providing clear insights and guidance, the video empowers viewers to consider sustainable energy options with confidence, reinforcing Dairyland’s role as a trusted resource for reliable, renewable energy solutions.
Elevate offers a comprehensive range of services to meet all your creative and marketing needs. From professional video production and stunning graphic design to cutting-edge web development and effective digital marketing strategies, we have the expertise to bring your vision to life. Additionally, our drone services provide unique aerial perspectives that can elevate any project. Whatever your needs, Elevate is here to help you achieve your goals.