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Rockland Flooring

Rockland Flooring – Grip Guard

About Rockland Flooring

Rockland Flooring manufactures laminated hardwood flooring for trailers, containers, and truck bodies in North America. Since 1992, the Rockland Flooring team has been dedicated to overcoming the most pressing difficulties in trailer flooring. We produce unique solutions that make floors stronger and last longer, from new and revolutionary protective coatings like Grip Guard and Wax Guard to more robust and lighter composite floors like Defender 24 and Defender MAX.

Rockland Flooring offers unrivaled protection against water, chemicals, and other road debris that can harm a laminated floor’s wood and glue line.

Services Provided

Video Production | Editing | Graphic Design | Drone | Script Writing | Photography


Elevate Media Group captured Rockland’s award-winning process from start to finish, highlighting its protective composite flooring. With a suite of options to choose from, Rockland Flooring has the correct flooring for its client’s unique applications. In the case of Defender 24, polyurethane hot melt adhesive is applied between the Rockland floor and the fiberglass-reinforced polymer material. The wood and fiber underlay are then joined together using a series of compression rollers.


Elevate Media Group utilized its 4K camera and Drone to document all aspects of the production process. Elevate also captured still photography for use on the Rockland Flooring website and social media channels. Following production, Elevate produced four videos promoting its product line. This included Grip Guard, Wax Guard, Defender 24, and Defender MAX. 


Rockland Flooring – Wax Guard
  1. According to a recent report by Cisco, global internet video traffic will grow four-fold from 2016 to 2021. 
  2. That’s a compound annual growth rate of 31%, attributable to rising demand for streaming video content.
  3. By 2021, internet video traffic will reach 187.4 Exabytes per month, up from 49.4 Exabytes per month in 2016. 


That’s a lot of videos! And with audiences watching more video content than ever before, brands are taking notice and investing more money in video advertising. So what are the benefits of video advertising? There are many! Here are just a few:


  1. Improved brand awareness
  2. Increased engagement
  3. Enhanced website traffic
  4. Higher conversion rates.

Get Noticed Online

In today’s world, it’s more important than ever to have a robust online presence. Creating videos is a great way to boost your online presence and advertising efforts. Elevate Media Group can help you create videos that will increase awareness of your products and services and help increase sales. Elevate Media Group is a full-service video production company that can create high-quality, professional videos for your business.


So if you’re looking to produce videos that will help boost your advertising efforts and increase awareness of your products and services, Elevate Media Group can help. We have a team of experienced video producers who can help you create high-quality, engaging videos that will reach your target audience and help you achieve your business goals.


Why Rockland Flooring Selected EMG

Rockland Flooring is a flooring company looking for a professional video production company to create a video for their business. They researched many video production companies and ultimately chose Elevate Media Group because of their professional video quality, attention to detail, and friendly team of creatives. The team at Elevate Media Group was able to capture the essence of Rockland Flooring’s business and create a video that is informative and engaging.

The team at Elevate Media Group enjoyed working with Rockland Flooring, and found the team to be professional and easy to work with. The product videos turned out great, and Rockland Flooring was very happy with the final product.

To read more of Elevate’s case studies, click this link: