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La Crosse Regional Airport (LSE)

Over the course of 2021, Elevate Media Group (EMG) had the pleasure of working with The La Crosse Regional Airport (LSE) on its website redesign. The website redesign focused on bringing a more updated look to the site while maintaining its usability. This allows for a top-notch user experience on both desktop and mobile platforms. Continue reading to hear more about how we did it!

Services Provided

web design | mobile | graphic design | seo | videography | photography | branding

La Crosse Regional Airport History

The La Crosse Regional Airport (LSE) officially took off back in 1946, yet the aviation industry has been prominent throughout the La Crosse area since the early 1900s. Though the airport itself has gone through numerous changes and updates over the years, one thing remains the same; its critical impact on travel for those in the Coulee Region. It’s estimated that over 180,000 travelers pass through the airport each year. For a small town of 136,000, that’s huge! The airport primarily acts as a link between major airport hubs, meaning flying from the smaller LSE airport to a larger one like Minneapolis-Saint Paul, Detroit, or Chicago. This is meant to save time and money in additional travel costs; like gas, hotels, tolls, and expensive parking.

What EMG was Tasked With

Elevate Media Group (EMG) has been lucky enough to partner with The La Crosse Regional Airport on many of its marketing initiatives over the past 3 years. Prior to the new website build, EMG worked to supply LSE with videography and photography, as well as graphic design services for use in their advertising campaigns.

As we all know, the pandemic was life-changing for virtually everyone all around the world. The travel industry lost over $935 billion since the start of Covid-19 in the spring of 2020₁. This devastation found its way to the Coulee Region, as LSE’s flight traffic dropped, slowing travel into and out of La Crosse. LSE took this downtime to reevaluate its current marketing strategy and enlisted Elevate to help.

Website Planning

LSE and EMG spent time critically examining the former website, working to pinpoint areas needing change. Our goal was to provide LSE with a new visual experience that would allow users to more effectively plan and navigate the entire flight process. EMG worked diligently to produce a responsive website — resizing to the screen size the website is being viewed on.

La Crosse Regional Airport (LSE) - Website Desktop Homepage
La Crosse Regional Airport (LSE) – Website Desktop Homepage

TEMG also worked to ensure the mobile site functioned properly, was visually appealing, and was easy to navigate. It’s critical to have a mobile-friendly website. Why? Because mobile devices are changing how we connect and, as a result, how businesses operate. In reality, mobile devices now account for the majority of web traffic. Mobile devices account for 57% of all web traffic. One of the most advantageous aspects of having a mobile-friendly website is that you may reach a larger audience.

La Crosse Regional Airport (LSE) - Website Mobile Homepage
La Crosse Regional Airport (LSE) – Website Mobile Homepage

Web Design Execution

Elevate drew on its other service expertise to create LSE’s website redesign. EMG used aerial video as a way to greet both local and visiting guests to La Crosse on its homepage. EMG implemented this not only to improve the appearance of the website but also to boost user engagement and draw attention to it. Good videos entice visitors, which is exactly what a site wants. EMG also produced custom graphics that were consistent with LSE’s identity and made it easier to identify, explore, and digest vital information.

A website’s design is vital since your clients are concerned with aesthetics. It is no secret that everyone reacts to images, whether consciously or unconsciously. More so, good design naturally draws people in. When it comes to website design, studies repeatedly demonstrate that users judge your business off graphic quality, and will abandon your site if it is poorly designed.

A well-designed and polished website can make or break a business’s success, something LSE understood well. With the successful launch of the new website, LSE is able to offer a more cohesive web experience for their travelers.

La Crosse Regional Airport (LSE) - Website About Us Page
La Crosse Regional Airport (LSE) – Website About Us Page

LSE Airport TV/Social Media Spots

During our multi-year partnership with the La Crosse Regional Airport, EMG created a video series that literally turned the city upside down. The goal of these advertisements was to emphasize the airport’s convenience as well as its ability to send you practically everywhere in a few flights.

Elevate Media Group is a leading website design company that builds websites that are as beautiful as they are functional. Our team of web designers and developers will craft a unique, one-of-a-kind website for you. We can work with you to build the perfect site for your business. Contact us today to get started!

To check out the new La Crosse Regional Airport’s updated website click this link: https://lseairport.com/

To read more of Elevate’s case studies, click this link: https://elevatemginc.com/category/case-studies/

Sources:

https://www.forbes.com/sites/duncanmadden/2021/01/14/the-covid-19-pandemic-has-cost-the-global-tourism-industry-935-billion/?sh=456d71a7d40c

To read more of Elevate’s case studies, click this link: https://elevatemginc.com/category/case-studies/