Image Alt

8 Ways to Use Video for Recruitment

Does your company want to boost its recruiting rates and increase candidate quality? Do you want to know what is a recruiting video? If you answered yes, it’s time to think about introducing video into your hiring and recruiting process. Here at Elevate, we specialize in recruitment videos and have put together a list of eight ways your company should use video to attract top talent. If you’re ready, let’s get started!

1. Include videos on your professional website.

When prospective employees visit your website, they’re not only looking to learn about your company; they’re also looking to find out what it’s like to work for you. What better method to effectively express those concepts than through video? By utilizing video for recruitment, you can display your workspaces, share employee testimonies, provide insight into day-to-day responsibilities, and showcase your corporate culture. Connecting with candidates is more effective when you use video to communicate a genuine portrayal of your company’s style.

2. Include them in your employment advertisements.

To effectively describe your preferred employees, you should use relevant and informative videos in your job postings. As a result, candidates are able to determine whether or not they are a good fit for the role and your company. One popular recruitment video concept is to try a “day in the life” promo. This type of video allows you to showcase the job’s responsibilities while also showing the work atmosphere. Candidates respond well to these types of videos since they are more likely to apply if they can see themselves in the role. It’s also worth noting that videos can assist you to improve your SEO. It is a common understanding that video-enhanced job advertisements are more likely to appear in a job seeker’s search results than those who do not. Still don’t know what a recruiting video is?

3. Use video to communicate with candidates

An easy way to get your recruitment videos to candidates is to include the link to your employment videos in your confirmation emails after a client has submitted an application. Including video in your applicant emails will increase communication and better clarify corporate expectations, whether it’s a message from the CEO or a piece that highlights the next steps in the hiring process. Include a video link or embed a video within an email the next time you’re proactively sourcing for potential candidates to make your pitch even more attractive.

4. Bring a video to a job fair.

Set up a laptop or tablet for on-site viewing, or send job seekers the video links during your conversation. Providing videos directly at job fairs will give job seekers a behind-the-scenes look at what it’s like to work for your company, and hopefully will encourage them to apply. Using video at a job fair will not only attract more job seekers, but it can also assist you in interacting with more motivated applicants.

5. Conduct video interviews with long-distance prospects.

In-person interviews with long-distance prospects are not always practical or cost-effective. The good news is that there are a variety of applications that can assist you in conducting on-screen interviews. Long-distance interviewing is now cost-effective and simple thanks to platforms like Skype, Google Hangouts, and FaceTime. If you’re a time-pressed recruiter, you may also ask candidates to respond to a series of questions through recorded video. You’ll be able to evaluate the prospect on your own time. Doing this also allows the interview to be accessible to other members of your team who are involved in the hiring process.

6. Keep in touch with your network of talent.

If your company has a talent network with applicants expressing interest in working, video can be useful in encouraging action. Send an email to potential prospects in your talent community with a video summary of the department or role when a new opening becomes available. This is a more engaging way to introduce yourself and your company to those who may be interested!

7. Post videos to various social media platforms.

Use video to reach out to more people through social media. Share job-related videos on YouTube, Twitter, Facebook, and other social media platforms. As a result, viewers will be more likely to share videos with friends, extending your talent’s reach across numerous user networks.

8. After the hiring process, use video.

Even after you’ve found, interviewed, and hired candidates, video is an excellent recruitment tool. Create customized training recruitment videos to utilize once candidates have been hired. Provide materials to help new hires better understand your company’s processes and values to improve their performance. Now you know what is a recruitment video is! 🙂

Final Thoughts

Video is increasingly becoming an important part of the hiring process. Each year, an increasing number of businesses opt to incorporate video into their plans. Start implementing video into your organization’s talent acquisition strategy today to get a competitive advantage.

Do you want to attract more qualified candidates? Do you need a video to promote your business? Elevate Media Group will produce a professional video that will help your business grow. Contact us for a free quote!

To read more of Elevate’s marketing tips, visit our resources page at