Picture this: you ask 12 different artists to paint the same reference image, maybe a portrait or a landscape. What do you think you’ll get? We would assume it’d be something like a dozen totally different interpretations. A few may be influenced by classic artists like Picasso or Monet. Others may have a more minimalist feel to them. A few may even be abstract and leave you a little perplexed. But one thing’s for sure, they’ll each illustrate how everyone perceives the world differently. That is the beauty of art, isn’t it? Take a look at this series by Nancy Tankersley, an artist who often uses a reference photo for her pieces. Note how each painting resembles the real photo but carries its own personality and characteristics. At the end of the day, creative artists must rely on interpretation in the absence of clear direction and communication. It would be fantastic if a graphic designer could read people’s minds to see the desired outcome, but this is just not possible.
Taking Graphic Design from Concept to Completion
When it comes to managing graphic design services, the biggest tip Elevate can give is that the importance of excellent communication cannot be overstated. If you’re planning to work with a graphic designer, there are a few things you should know.
Step 1: Have a Design Vision
First, you should start by having a vision in mind. You could be thinking of clean paper with a dynamic infographic? Maybe you’ve got a billboard ad you want to put up all around town? Even if you’re not a designer, you probably have a vision for how you want the final product to look. Don’t feel like you must keep your thoughts to yourself. Your designer will appreciate as many details as you can provide.
Step 2: Provide Graphic Designer Examples
Next, you should give examples to support your point of view. Bring some pages from publications that have been printed that have similar feels. Or you can take some screenshots of logos you like. Graphic designers thrive when they can see components of what you like and dislike on a visual level. The more visuals and ideas you can give the designer, the easier it will be for them to give you what you asked for.
Step 3: Give Your Designer Clear Expectations
Finally, be sure to set clear expectations. Make it obvious what you expect in terms of response times and project status reports. The clearer you are, the better. Then, after receiving each design update, provide specific, constructive, and supportive feedback to guide future versions. Do you see any mistakes, for example? Do you have a hue that you don’t like? Does the typography appear to be off-kilter? All feedback is helpful to designers, and the earlier they get it, the better.
You should be more pleased and excited than surprised and unsatisfied when you receive your completed design. You can ensure this happens by simply being open and communicative with your design team! Here at Elevate, we LOVE hearing our client’s feedback!
Communication does not have to be difficult, but it needs to happen if you want your graphic design experience and outcomes to be exceptional. Keep in mind that your main goal is to express what you require so that your designer may fulfill it. If you’re ready to get your graphic design dreams started, let EMG know, and let’s get started!
To read more of Elevate’s marketing tips, visit our resources page at https://elevatemginc.com/category/resources