7 Reasons Local Businesses Should be Using Video to Market their Business

Certainly, video marketing is one of the best tools you should have in your business promotion toolbox. You might be here reading this thinking any promotion is better than nothing at all.  Perhaps you have your doubts about its return on investment?  Is it even worth considering and can I find a cheaper method to market my business? All of these questions and concerns are valid, but only if you pair it with the correct situation. Think about whether you have the assets and funds needed to create video content worth sharing. If the answer is “yes”, the next tips will point you in the right direction to make smart marketing decisions backed by research. If you answer “not yet”  then simply take this a road map for how to plan your assets and funding so when you do you’re ahead of the curve.

The answer is obvious: yes, it really is worth it. Not only because everyone else does, but because video is simply one of the most reliable and lucrative digital marketing tools available. Let’ look at 7 reasons why you should be using video marketing right now.

“Google loves video content…You’re 53 times more likely to appear on the first page of Google.”

Google Loves Video

First and foremost, Google loves video content. Google likes video content so much so that according to Moovly: You’re 53 times more likely to appear on the first page of Google when you have an embedded video on your website.  Videos allow you to increase the amount of time spent by visitors to your site. As a result, longer exposure builds confidence and cues search engines that your site has quality content. Since Google owns YouTube, there has also been a significant increase in the number of videos that affect your search engine rank.

Having a video on your website is only half of it. You need to make sure your video is optimized for SEO on Youtube. This means you or an agency (such as Elevate Media Group) should write interesting and catchy titles and descriptions, research and apply keywords, as well as apply subtitles, create closed captions, and finally enter proper tags.  Other tips would be to simply add a link in the description that links back to your website. This step is often overlooked. Give potential consumers the opportunity to take the next step.

Video Provides Great ROI

According to wyzowl 83% of companies say that video provides their business with positive ROI (Return On Investment). Even though video production is traditionally not the easiest or cheapest task to do well, it pays off more often than not. In addition, a video has high replay value and is able to be shared easily across many widely accessible platforms such as Facebook, YouTube, and Vimeo to name a few. Don’t take away from this however that good video is out of your reach! Elevate Media Group has produced quality videos for clients big and small. We have produced videos for dentists, schools, power suppliers, the military, restaurants, and more. Your budget should not be your primary obstacle to getting started with video.

Worried still? Don’t be. The good news is that your videos don’t have to be perfect. We will away shoot for them to be as it is in our nature… but the truth research-wise is that it really boils down to the content! That said, recent research suggests that users are mostly put off by videos that do not demonstrate or explain the business’s product or service clearly. All that said, try it yourself or with an agency like ours to help tell your story.

Video Builds Trust

A simple truth in business is that trust among all other principles is the foundation of sales. The idea behind “content marketing” is to build trust and long-term relationships. Video provides an opportunity to stop being a vacuum salesperson and simply let the video sell its self. Let your properly implemented SEO and promotional tactics work its magic, and watch your compelling video lead potential customers to your business. Good content will last, great content will be advocated for, effective content will convert sales.

“Drug companies don’t spend billions of dollars a year on video content because it’s ineffective, the contrary.”

Video, unlike many forms of marketing, engages a number of human senses at one time and in doing so can be harnessed to drive sales. Compelling video is likely to, in some degree, activate our emotions and make the viewer more open to being sold to. No one likes to be told “I’m a salesperson, and I’m here to sell this to you” as people like to feel in control. Because of this, well-crafted videos can do both, sell the product or service, and not demand the viewer to relinquish their control. Drug manufacturers are masters at this. Their drug might have fifty horrible side-effects but all we see is a grandpa playing with his granddaughter. Drug companies don’t spend billions of dollars a year on video content because it’s ineffective, the contrary.

Promotional videos are a prime way to foster trust with current and potential customers. Some consumers remain skeptical about buying products and services because they fear they might be cheated in some form or fashion. Maybe the product is poorly made or is simply not what was advertised. Well-crafted marketing videos, on the other hand, will present your products in a conversational and informative way, removing fear from potential customers. This creates trust through transparency. individual approach, which is why 57% of consumers say that videos give them more confidence to purchase products/services online.

Video Increases Sales

Not to overstate this, but videos, when done correctly, can make a lot of money for your business. For example, the simple addition of a product video or explainer video on a landing page or homepage can increase conversions by up to 80% Not 30, or 40… 80%! Whether you DIY or enlist one of Elevate Media Group’s talented marketers to assist you, there are few reasons not to get video on your website ASAP. 

Video can also lead to direct sales. Studies have shown that upwards of 74% of viewers who watched an explainer video of the product subsequently bought it. So now, not yesterday would be a good time to start making your exciting product videos!

Think about it; vision is the most dominant. Most of the information transmitted to our brain is visual, followed closely by auditory. If photos can boost potential customer’s intent to buy dramatically, imagine what video can do for your business.

Video Appeals to Mobile Users

The general trend is moving drastically towards mobile. With upwards of 90% of mobile phone users watching video content on their phones, views have increased by over 233%. Youtube reported that video viewership rises 100% year over year. This marks a rapid trend upward for video and highlights a key reason your business should be leveraging video in your promotional strategy. YouTube reports mobile video consumption rises 100% every year. 

Google notes that mobile users are 1.4 times more likely as desktop viewers to feel a connection to a brand that shows video content on their mobile devices. This can provide your business with a unique opportunity to format content geared toward the mobile user. This can be as simple as recording/editing content vertically to maximize screen space.

Explain Simple and Complex Messages with Video

Are you getting ready to launch a new service or product? Produce a video to show your audience how it works quickly. An almost unanimous   98 percent of online users saying they’ve sat down to watch an explanation video to learn about a particular product or service. With numbers that high, it’s not hard to see why 45% of businesses who use video advertising also said they had placed an explanation video on their home page or landing page. And if that is not convincing enough, out of those businesses, 83% said their homepage video explainer was effective.

Maybe you have a difficult concept, service, or product that needs explaining? Animated videos can bring ideas to life in easy to digest video segments. Don’t have someone who can be in an interview? Animation could be your answer. Many major companies like Facebook and PayPal are falling back to animation to explain complex and vital steps to their business model and or service functions. Animated videos are the perfect blend of fun, wistfulness, and practicality. And they’re working. Why would companies like Facebook be using them if they weren’t? 

Video Engages Even the Laziest Buyers

Let’s be real and a little bit reflective here for a second. We can all be a little lazy. Don’t get us wrong, calling a potential client lazy can be a quick close the door on your face type introduction. But hear us out. Video is a fantastic learning tool, but it is also effortless to consume. Who, honestly, has the time to read that 10000-word article? If you do, please let us know how you manage, and you might find yourself rich for a whole other reason. That said, the modern customer is looking to see your product or service in action, to be sold the items worth, and be convinced why they need yours over others.